Last updated 10 October 2026

Head of Marketing

Two openings.

Apply for this role. Reading the page is not applying. The application is the only way to be considered, and it is the whole first step.

SMB Numbers is an accounting and tax firm. We serve dental practices in the United States. We are small, women led, and we are past the turnaround and into the growth.

This role owns how new clients find us and decide to talk to us.

Why this role exists

The firm has a funnel and nobody owns it.

1. We send physical postcards to dental practices. Postcards, not cold emails, because they convert better.
2. Each postcard has a QR code that takes the practice owner to a scorecard about their own business.
3. They see their score before they give us an email address. Value first.
4. From there they can book a free call.
5. The call leads to a $1,500 personalized analysis of their numbers.
6. That analysis leads to a monthly accounting and tax package worth up to $3,000 a month.

Every piece of that exists. We need somebody to own this funnel, run it, improve it, and build other channels that bring in leads.

What you own

1. The whole funnel above, end to end, from the postcard to the signed monthly client.
2. The numbers behind it. How many postcards, how many scans, how many scorecards finished, how many calls booked, how many analyses sold, how many convert to monthly.
3. Our search presence, so a dentist looking for an accountant finds us.
4. Our content. The blog is written by AI today and it is basic. Your job is to make it worth reading.

Projects you would own

AI Search Visibility

What the project asks for:

1. Measurement, before anything else. Build a set of 50 to 100 questions a real prospect would ask, in their words. Run the set across each assistant on a fixed schedule, and log whether we were named, whether we were cited with a link, and who was named instead of us.
2. Answer shaped content. Pages built to be quoted. The question as a person phrases it, the direct answer in the first 50 words, then the numbers, thresholds, dates and costs that make the answer worth citing. Twenty pages that answer a question completely beat two hundred that skim.
3. Citations that are not on our own site. Roundups, review platforms, industry directories, press and podcast mentions, and question threads where the answer is genuinely useful. Bring a plan for earning these. Do not bring a list of sites you can pay.
4. Technical access for AI crawlers. Decide and document our position on the assistants' crawlers: who we let in, what they can reach, and why. Keep the site fast and keep the words in the page rather than trapped behind JavaScript.
5. Classic organic search. Google's AI answers are still assembled largely from pages that rank, so the traditional work still pays. It pays through a new door.

It is written out in full here: AI Search Visibility. The first 90 days, how it is measured, and what will end the conversation early.

The number this role is judged on

Four new recurring clients a month.

Working backwards at our current conversion, that needs about 16 sales of the $1,500 analysis a month. If your own math says something different, tell us. We would rather be corrected than agreed with.

Strategy and hands on, both

This is not a role where you direct other people. You will write the copy, build the pages, run the campaigns, and read the numbers yourself.

We keep marketing in house. We have used agencies and outside vendors and we were not happy with the quality or the cost. We are not rebuilding a creative department either. Small, direct, measurable.

You will use AI heavily. Everyone here does.

Hours

1. Part time to start, a minimum of 20 hours a week.
2. Full time within one to three months, and that is the plan rather than a maybe.
3. Our clients are in the United States, so some of your hours overlap Austin, Texas time.

The technology you need to work here

The setup is the same for every role here. The technology you need to work here lists the computer, the internet, the power backup, the audio and the workspace.

Work hours

• We work at the same hours most of the time, and some of the work is done asynchronously. You will not always have somebody online to ask, so you write things down and you keep going.
• Full time is 7 am to 4 pm Austin time.
• That's 2 pm to 11 pm in Warsaw, Belgrade, and Skopje.
• In India that is 5:30 pm to 2:30 am in summer, and 6:30 pm to 3:30 am in winter.
• Monday through Friday, year round.

Full time here

You are passionate about your work. Full time here means 8 to 10 hours a day, because you want to see things through to finished.

Who we want here

• Women. We want more of them here.
• Autistic people. The rules are written down. Nobody has to read a room.
• Direct communicators.
• People who think in systems. When something breaks, they look for what caused it instead of fixing only the part they can see.
• People who are optimistic about the outcome when they are under stress or facing a challenge.
• People who move fast and get a lot done.
• People who are all in.
• People who want the company to grow and are excited to help make that happen.
• People who, when they are stressed, notice what they are feeling, then say what they need and write it down. Stopping at the feeling, with nothing written down, is not a fit here.

Who should not apply

This is not the role for you if you:

1. Wait for somebody else to pick a thing up, or need the work handed to you tidy and already decided.
2. Report a problem and stop there.
3. Try somebody once, get no answer, and give up.
4. Go quiet when something needs raising, or find telling the truth consistently hard.
5. Read hidden meanings and office politics instead of the plain words.
6. Overstate what you can do, or are different before you are hired and after.
7. Have changed jobs every year or two, or want short projects and a work whenever schedule.

How we communicate

We are low context. That means we say what we mean and we do not expect you to read between lines. If something is wrong, we say so early and plainly, and we expect the same back.

We are low hierarchy and low ego. Nobody here protects a title.

What this role does not do

1. No client accounting, bookkeeping, or tax work.
2. No managing a team. You are the marketing function.
3. No spending on agencies without agreement.
4. No decisions about what a client is charged.

Software we use

• The print vendor that produces and posts the cards, and its address verification tool.
• The email sending platform, and the tools that warm and hold our sending domains.
• The scorecard on our own site, and whatever measures what people do with it.
• Canopy, for the client record once a practice signs.
• Zoom phone
• Google Workspace, for mail, chat, and documents.
• Our internal site, for the SOPs and daily priorities.
• AI tools, every day. Everyone here uses them and you will be expected to use them well.

Pay

How pay works here. The parts, how each one grows, the coverage bonus and sales commission.

Career growth

1. Tell us what you want over the next three years. We will help.
2. This role is a growth role, not a marketing silo.
3. You schedule a career conversation with the Interim CEO every quarter. That meeting is yours to run.
4. We invest in people who invest in themselves. Come with something you want to get better at.

How to apply

Fill in the application. It is the whole first step.

It asks for a web address for a short video recording answering both of these questions. Put the video anywhere we can open without an account, and paste the address into the application.

• What do you do when you get a task/project you do not understand?
• From a logistics standpoint, when is the earliest that you could start full time if you were to be accepted?
• Look at our funnel. Tell us the one number you would measure first, and why.
• Tell us about a piece of marketing you stopped because it was not working, and how you knew.

Something broken

• Tell us what breaks

Apply now. If you have read this far and it sounds like you, send it. We read every one.

Tax and accounting career levels, the levels used across the firm.